There was an argument between many economists & reporters that video games industry was nearly recession-proof, probably for its long time value of entertainment & comparatively low expenditure. But now it is very hard to be sure about that.
In the month of July, the video game sale figures fell worldwide, continuing from the last four month’s of 2009. The video gaming industry posted a total sale of nearly around $848.9 million dollars, which was 29 % less from one year earlier figures of $1.1 billion. A report says total sell of $8.16 billion dollars till July was also reduced by 14 % from the same period of 2008.It was clearly seen that gaming titles like “East India Company”, “Bionic Commando”, “Europa Universalis Rome Gold”, & “Ice Age: Dawn of the Dinosaurs” were failed to get the game-lover’s attention.
In spite of this downfall, there are still some hope & possibilities to rising up the gaming industry in coming months. Some heavy-weight gaming titles are yet to be release in the next quarters. Among them Electronic Arts (EA) games releasing ‘Madden NFL 10’ in this month. It is expected by the EA games that ‘Madden NFL 10’ will surely help for boosting up the sales.
After the month of august more big releases are coming up like “Guitar Hero 5”, “The Beatles: Rock Band”, “Halo 3: ODST”, “Sims 3: world adventures, “Wolfenstein”, “Splinter Cell Conviction” , “Call of Duty: Modern Warfare 2”(all platforms) and last but not the least “Need for Speed: Nitro”(only for Nintendo's Wii & DS).
Microsoft was the only company which posted a better sale figure during this crisis, because it’s “Xbox 360” gaming platform gained the position of most popular console & made a 17 % growth than the same period of 2008. But it is also notable that Nintendo's Wii had achieve the highest sales among the top consoles- Microsoft’s Xbox 360(sold 202,900 pcs), Sony's PS3 (121,800 pcs), and the Nintendo's Wii (252,200 pcs) in July.
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